Maybelline launched new goodies back to back, and I pretty much picked most of them. One among them is “The Falsies Push Up Drama Mascara.” It comes in both waterproof and washable variants, and for the first time, I picked the washable one. Different mascaras give different effects such as darkening, thickening, lengthening, and/or defining eyelashes. Maybelline claims this mascara to “deliver dramatic volume with a 45 degree lift,” which apparently gives the effect of “falsies.” Read on to know if it is true.
Price: INR 550 for 9.8 ml [BUY HERE: Maybelline New York Falsies Push Up Washable Drama Mascara, Black, 9.8ml]
Shelf Life: 2.5 years
Product Description: Maybelline New York introduces the 1st of its kind Falsies Push Up Drama Mascara to deliver dramatic volume with a 45 degree lift. Superior Technology with cup shaped bristles and push up brush that scoops, coats, and lifts lashes, bathing them in volume.
My Experience with Maybelline The Falsies Push Up Drama Mascara (Washable)
Packaging: This mascara comes in a distinct, metallic, colorful packaging. The tube has a red screw-up cap, a black middle portion with lettering in rose gold, and a pink base. It has an unusual shape too. It has a unique push up cup brush, which scoops, coats, and lifts lashes, bathing them in volume. The wand is long, and bristles are spiky. This mascara is housed inside a similar-toned outer paperboard carton, and it contains all the necessary information, including the ingredients list. This funky packaging is quite sturdy and travel friendly. However, it would have been great if the shelf life was mentioned at the base of the mascara tube.
Texture: The texture of this mascara is a bit liquidy, so it can get a little messy [I am not sure if this is the case with the waterproof variant as well]. Once it is set, there will be no flaking, smearing, or smudging. It is jet black and highly pigmented. It glides on effortlessly without any tugging or pulling. The wand applies the mascara without any clumps. One coat is enough to give that full-on mascara look. It does not make the eyelashes stiff.
Performance: This mascara is on the wet side. So it definitely needs time to set. Be careful as it can mess your complete eye makeup. However, once it is set, it gives flake-free, smudge-proof wear.
This mascara adds incredible length to the lashes. You get dramatically long lashes effortlessly. The wand’s spiky bristles truly scoop the lashes out and add length and volume to them. Although it adds good length and volume, it does not give that “lifting” effect, which is disappointing. It does not curl up the lashes nor completely hold the curl created with an eyelash curler. One coat of this mascara does not cluster the lashes, whereas multiple coats add clumpiness to the lashes. However, one coat is quite enough to get dramatically long, thick lashes. Also it needs drying time between coats. This mascara is both washable and smudge proof, making it perfect for our hot and humid Indian weather. It can easily stay on the lashes until you intend to take them off, and it did not irritate the eyes even a bit. Although washable mascara, it needs a bit of effort to remove from the lashes. A good eye makeup remover is a must. My preference for the washable version has no meaning. It is definitely not an everyday mascara. Its special effects need special occasions 😉 Overall, I am not a falsies person, and I am in love with the falsies effect this mascara gives me.
Pros of Maybelline The Falsies Push Up Drama Mascara (Washable)
- Gives dramatically long, thick lashes
- Glides on smoothly and evenly
- Jet black and highly pigmented
- Ideal for special occasions
- Does not flake, smear, or smudge
- Stays on forever
- Affordable and available
Cons of Maybelline The Falsies Push Up Drama Mascara (Washable)
- Liquid texture messes up eye area
- No lifting effect
- Neither curls nor holds curls
- Multiple coats clump lashes
- Not easy to remove
Would I Recommend/Repurchase Maybelline The Falsies Push Up Drama Mascara (Washable)
Go for it if you want lush, long, voluminous lashes but not a falsies person like me! I would probably go for the waterproof formula next time.